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Tips to make your app have a brand identity

There are more than 4.5 million apps in the app stores(both Play Store and iOS store combined) and there has been an increase in no of app store optimization agencies. App marketing has become a trend globally. So In India, app optimization services are doing great and providing decent user base to every new app or existing apps to make their brand memorable.

A good start-up needs talent, infrastructure, and culture of start-up, businesses, and access to customers, technology, and environment of investment and Bangalore is enriched with that all. If you are opening a aso services company it will be a boon for your firm because all necessities are already here to contribute towards your firm.

Tips to create a brand identity

  • identify your audience-

It will be actually profitable if you know your audience. Through this way you can create an icon according to the people with whom you want to do business and apply correct language to your marketing skills. This will focus the target audience.

  • Consistency

A brand should always be consistent. Develop app guidelines to keep consistency. It makes brand identity more strong and reputable. 

  • Analyze the competition

You need to analyze and scrutinize the competition in a better way to make it different and much better in comparison to others to have advantage over others. It makes your brand more unique, different and separates itself from heavy competition.

  • Be authentic

Try to reveal only what you are don’t filter your client’s company. Show only what you do don’t exaggerate it decreases the value of company if you do fake promises. Believe what your write and what you put there create your loyal customers. Do it thinking on long term not short term benefits with false statements as these things don’t run for long.

  • Relatable

Brand should be something like people can relate itself from it and feel like its own. Bring some personal touches to your brand which connects customers to client’s brand easily and in a positive manner. Relatable things become more famous and households sooner or later.

  • Create a website

It helps brand boosting as people will be able to find your brand anywhere and collect required information and get to know about what product does it offer. There are millions of options through which you can create website and make changes whenever you want. Websites are helpful indeed because when customers want to get some info. They need a place and when they don’t get they get annoyed easily. It makes you more professional.

  • Hire professionals

Branding agencies work for better it means that your organisation works for better results of clients. For this you should hire professionals who are expert in this particular field and knowhow of this field in order to provide best results and gaining future customers. They know this industry in a much better way.


App Installs Criteria

Essential criteria for android app downloads

Android smartphones are the market leaders today. Anywhere you go, you will come up with people using an android phone. The wide spread use of android smartphones over any other platform is due to various factors. The comparatively lower price of smartphones and the presence of a large number of features in smartphones give them android phones an edge over iOS. But what clears sets the gap is the presence of an ever increasing number of apps. 

Play Store

The Google Play store provides with a large number of apps. From games to banking solutions, from hotels to bus bookings; there is an app for your every requirement. The number of options you get in Android over a same app is tremendous and is something that neither windows or iOS is offering today. Apart from that, you get regular real time updates and frequent real time app security checks optimized for your android device. This ensures that whatever app you use is never unstable in your system. 

Now, before you download any app, you should ensure the following things. 

No third party apps

Make sure that whenever you download a new app, it is from the google play store. The play store is a genuine app market where you get all officially listed app. Any other source apart from the Play Store is regarded as a third party source. Now, you might easily find these third party apps and might install them too. What’s the difference? There are few. There are greater risks involved with third party apps. These apps are generally posted in unfamiliar websites and are generally loaded with keygen and other viruses. These apps when installed infects your system and sends all your data to third party sources. This is particularly dangerous when you use the infected app for payments. They tend to collect your card details and other sensitive information, which can be fatal later on. Apart from that, most of these third party apps are not listed in Play Store and there is no proof of originality of these apps. 

Paid/Free

The advantage of using Play Store to download app is that you get a lot of options to choose from. The services that an app that is giving you but for a charge might be available in some other app, without any fee. In simple language, say an app is allowing you to take notes but is charging 20 rs for a month use. But if you look around, you might find an app which can give you all the features that you need and that too for free. Plus there are many apps which claim to give professional services for a cost but when you pay the amount, you get none of the facilities mentioned. Therefore, one should be careful while selecting the premium apps. 

Permissions 

Most apps generally have access to all your media, contact number and even your bank details. In such a sensitive environment, it is better to install only those apps which are genuine and are not a threat to your privacy. Be careful on what permissions your app is asking. The real threat again is while installing apps from third party sources. These apps get full access in your system and if not properly checked can lead to catastrophic situations. 

App Size

This is again one of the most looked for criteria while downloading an app. Many apps today are large in size due to which there always is an storage crisis. To kee this sorted, choose your apps wisely. Consider the features that you want and look for app sizes. If found favourable, you can install the app. Large size apps reduce your system potential and also slows it up. Therefore, be considerate while installing an app. 

Battery Issues

Many apps are not specific phone compatible. It might be due to hardware or because of the system build that you are using, It is generally found that some apps are not android version compatible. In other words, if you install an app which are made for Android 6 in an Android 3 system, then your device may start crashing and there rises a problem with your battery. You will find that your device is discharging faster and the battery life is getting substantially decreased. 

Android offers a lot of app to download. You may find it tempting to try each and every app. But this should be avoided. Be considerate and research your app before downloading one. A simple app is enough to create problems for you and so they should be dealt with caution.   

Are you a developer? 

If you are a developer, then you should know what factors are looked up by the customers before they download any app. The above points clearly mentions the factors that should be taken care of. Keeping these in mind, you should develop your marketing plan in order to attract more potential users. 

The quality of the app is the determining factor, so care should be taken to remove any glitches or flaws present in the system. 

Where to seek help? Are you worried about your marketing needs? No more worries now! This process can be complicating to a whole lot of you. Not to worry anymore. There are a lot of app store optimization agencies who are dedicated to make this gruesome process easier for you. For small businesses, it is ideal to contact these firms and let them develop marketing strategies for you. There are many best app store optimization services in Bangalore and other metro cities who are working extremely well in helping clients to develop marketing solutions. These companies cater to all your app requirements and can help you to gain steadily in the app business. They provide you with innovative aso services strategy and marketing plans to help you increase your app downloads and earn more. Every developer needs a marketing team but getting one is extremely tough. But now there are many options to choose from and each one is competitive and well performing. Thanks to the over whelming competition. What are you waiting for then. Get, Set, Code!

Income growth and share .. facts about the “1%”

The Congressional Budget Office (CBO) regularly publishes analyses of the distribution of federal taxes and household income.  The most recent release provides extensive data on both taxation and household income for the years 1979 – 2009.  The three graphs below display:

  • Increase in after tax income
  • Change in share of after tax income
  • Change in share: total federal taxes vs. after tax income 

In all three cases, the data is demarcated by quintiles, 81st – 90th percentiles, 91st – 95th percentiles, 96th – 99th percentiles and top 1%.

As the historical record shows, households at the highest income levels far outpaced all other categories in income growth.  The top 1% experienced a 155% increase in after tax income over the period 1979 – 2009.

Here again, as the historical record shows, households at the highest income levels all increased their share of after tax income. All quintiles but the highest experienced a reduction in share. The top 1% experienced a 55% increase in their share after tax income over the period 1979 – 2009.

In contrast to the vast majority of households, High earners experienced a growing share of total federal taxes .. at the same time, their share of after tax income substantially increased  over the period 1979 – 2009 in comparison to the vast majority of Americans.

In Table 1, the CBO Report shows that average total effective tax rates ( income taxes, as well as payroll taxes, taxes on investments and other taxes), have fallen over the past 30 years for all groups. So they are paying less tax on each dollar they earn. For the wealthy households, rates have fallen more slowly; by 14% for the top quintile and 18% for the top 1% high earners. At the same time, the third graph above shows that these two high earner households paid an increased share of all federal taxes (not just income taxes) between 1979 and 2009; a 23% increase for the top quintile and 57% for the top 1%. So the high earners are paying a greater share of federal taxes than they used to. But also at the same, incomes have increased far more quickly for these folks .. 73% for the top quintile and 155% for the top 1%. And, in marked contrast to to bottom 80% .. who lost considerable income share .. the wealthy increased their share. Thus, as the data shows, the wealthy are paying a greater share of federal taxes even though they are paying less tax on each dollar earned .. due to the fact that they are making far more dollars than they used to.

The post war debt run-up

The post World War II era has shown rapid growth in government spending, and it shows no sign of ending.  Soon after WWII, government spending dropped back to 21 percent of GDP.  But it has steadily climbed thereafter, hitting a peak of 36 percent of GDP in the recession trough of 1980-82. Since the economic crisis in 2008, spending has surged to record levels.

This spending has been extensively financed through borrowing .. fueling debt growth. For the 35 years following WWII, successive governments brought down the debt, until the Presidency of Ronald Reagan.  Over the course of his tenure, federal debt grew to over 50 percent of GDP. With the exception of the Clinton years, the federal debt has continued to grow steeply.  At the present time, President Obama is increasing the debt to fund a plan to revive the economy in the aftermath of the Crash of 2008.

Here’s a bar chart showing average annual growth in real debt per capita, demarcated by completed post-war presidential tenures, Ike through Bush 2.  The data is adjusted for inflation and population growth.  The federal debt data originates from the U.S. Treasury Department, as compiled here:  Midyear population is sourced from the Bureau of Economic Analysis .

As the historical record shows, almost all of the growth in the federal debt over the post-war period Ike through Bush2 was accumulated under the presidential tenures of Ronald Reagan, George H W Bush, and George W Bush.

Here’s a bar chart showing the annual budget results demarcated by completed post-war presidential tenures, Ike through Bush2. The chart points out where and when the most significant post-war fiscal deterioration occurred.

As the historical record shows, deficits accumulated under the combined tenures of Ronald Reagan, George H. W. Bush and George W. Bush contributed overwhelmingly to the growth of the Nation’s federal debt in the post-war period, Ike through Bush2.  

Average annual change in real GDP p/capital, Hoover – Obama

The Bureau of Economic Analysis (BEA) is the statistical agency of the U.S. Department of Commerce responsible for measuring our Nation’s economic production.  It’s primary responsibility is to prepare the national economic accounts. The cornerstone of BEA’s statistics is the national income and product accounts (NIPAs), which feature estimates of gross domestic product (GDP) and related measures.  GDP measurement has been standardized back to 1929.

The following chart shows economic growth for the period spanning the completed presidential tenures of Hoover through Obama 2011.  Data for the FDR war years, 1939 -1944, is omitted to counter political arguments that their inclusion skews the results. The data points are operational as average annual change in real GDP per capital, thus they control for inflation and population.

As the historical record shows, over the period spanning the presidential tenures of Hoover through Obama ‘11, economic growth has been much stronger when the Democratic Party holds office.  In the aggregate, average annual change in real GDP per capita was 2.45% for the Dems as opposed to .76% for the GOP, yielding a Dem/GOP ratio of 3.2

About rising gas prices: January 2001 – February 2012

Gasoline prices have been rising and represent a threat .. or, at the very least, head-winds .. to economic recovery. American drivers could experience record high gas prices over the remainder of this year. This price escalation is occurring in the face of domestic crude oil production that has increased dramatically over the past few years .. and, at a time when demand for gasoline is approaching the lowest level in a decade. Moreover, the U.S. has become a net exporter of gasoline. Still, gas prices are rising, providing political fodder for exploitation in the presidential campaign.

The U.S. Energy Information Administration (EIA) collects, analyzes, and disseminates a wide range of information and data products covering energy production, stocks, demand, imports, exports, and prices. This includes historical data and on-going updates on regional and national gasoline and diesel fuel prices. The following graph shows the history of weekly gas prices from January 22, 2001 to February 20, 2012. The data is sourced from the U.S. EIA’s Table 12, and represents the national retail price (dollars per gallon) for all grades and all formulations .

Over this period, the record peak U.S. Retail price occurred on July 14, 2007, at $4.17 per gallon. Spanning the Bush years, EIA’s records show falling production until 2005 and flat production from 2005 until 2009 .. and higher consumption levels. Moreover, these years saw minimal oil company investment in renewable and alternative energy ventures .. and a long, well documented succession of federal budget cuts for alternative energy. Under these circumstances, price escalations are understandable. While prices plunged during the Great Recession, they have risen steadily since Obama was sworn in. This is the case despite domestic crude oil production that has increased dramatically over the past few years to the highest level of output in 8 years .. and at a time when inventories of stored oil are unusually high .. and at a time when demand for gasoline is approaching the lowest level in a decade .. and at a time when the U.S. has become a net exporter of gasoline, diesel and jet fuels for the first time in 60 years.

Given this context, the price of oil and gasoline has leaped far beyond conventional supply and demand variables. The hubristic accusations that “Obama environmental policies” are at fault simply don’t add up. A far more rational explanation is that with increased tension over Iran the last few months, financial speculators are fanning the Iranian fear factor into ever-higher prices. Approximately 60 to 70 percent of oil contracts in the futures markets are not held by companies that need oil, for instance airlines and oil companies. Rather, they are held by investors that are looking to make money from their speculative positions. These investors don’t actually take delivery of the oil. They buy the paper, and hope to bid up and sell it for more than they paid for it … before they have to take delivery. How much of the price inflation is due to a speculative premium .. is a guessing game.

Growth in Government: Public sector job expansion Reagan – Obama 2011

The U.S. Bureau of Labor Statistics (BLS) compiles a wide range of employment statistics on employment in the government sector. Government employment can be accessed through the data servlets available under the Databases and Tools header. Data on total government employment are available via CES series Id 9000000001, formatted as monthly totals that net out monthly gains vs. losses. Data on the federal employment subset are available via CES series Id 9091000001.

The following graph displays total government job creation for the period spanning the presidential tenures Reagan through Obama 2011. The data points are operational as average annual change in government sector jobs by presidential tenure, from the month preceding their first full month in office .. to last month in office. 

The following graph displays federal government job creation for the period spanning the presidential tenures Reagan through Obama 2011. The data points are operationalized as average annual change in federal government jobs by presidential tenure, from the month preceding their first full month in office .. to last month in office. The federal government time-series data is sourced from BLS data servletAs the data shows, both federal and total government employment since the advent of the Reagan Presidency expanded far more significantly over GOP tenures than when the Dems hold office. Federal job growth was the strongest over the Reagan years. As significant was the substantial reduction in total government employment over the Obama tenure to date. In the aggregate, for every government job created under the Dems, nearly 2 jobs were created under GOP tenures.

Private sector job creation in the post-war era, Ike – Obama

The Bureau of Labor Statistics compiles a wide range of employment statistics on private sector establishments. Collectively referred to as Business Employment Dynamics, private sector job gains and losses can be found under the BLS Subject Areas header, and statistics can be accessed through the data servlets available under the Databases and Tools header. Data on total private sector jobs are available under CEU series Id 0500000001, formatted as monthly totals that net out monthly gains vs. losses.

The following graph displays private sector job creation for the post-war period, spanning the presidential tenures Ike through Obama as of June 2012. The data points are operationalized as monthly average change in private sector jobs by presidential tenure, from the month preceding their first full month in office .. to last month in office. The non-seasonally adjusted time-series data is sourced from BLS data servlet CEU series ID 0500000001 available (click) here:

Change in Private sector jobs over the post-war era, Ike thru Obama:

As the historical record shows, private sector job creation over the post-war tenures Ike thru Obama has been far stronger under Democrat administrations. In the aggregate, the post-war economy generated an average 146,000 jobs per month in office over Dem presidential tenures as opposed to 58,000 private sector jobs per month under GOP tenures, yielding a Dem/GOP ratio of 2.5.